Went to the London Techcrunch event. Met some great people, still left feeling that it's all about the 'in' crowd and not the best websites

I can't help it and it's not bitterness, we haven't even attempted to launch at these things. But so often you see people partying hard and coming up with cool apps for the techies, but how they convert to real people I'm really unconvinced.

I remember the guys from Dopplr at DConstruct last year making a point that it's not about pleasing the techie people, it's about making things right for everyday users. That's when you've been really successful.

There's a lesson that we have to learn in that if we want to be successful.